Deutsche Automobil Treuhand GmbH (DAT) presented its current DAT Report 2023 on January 19, 2023 in Berlin and we were there. With a special focus on the exceptional year 2023, it once again contains exciting insights into the German automotive market. The final report will appear on February 2nd, 2023. We want to continuously publish important findings in our news in the week leading up to publication, but also in the weeks that follow.
High prices and an extremely limited supply are troubling the market: Used car prices increased by 19% compared to 2021!
Buying a car is getting harder? Sounds weird - shouldn't it be the other way round? "Many car buyers felt that the current car purchase was (completely) different from the last one. Just over 50% said it was more difficult and time-consuming."
About half of all car buyers bought differently than planned! More money was spent, a better equipped vehicle was planned and often a different brand.