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New Toyota boss goes on the offensive after production record

Toyota's new CEO Koji Sato wants to sell 11 million vehicles in the current fiscal year and thus return to aggressive growth after years of stagnation. The figures give cause for optimism. After all, thanks to larger inventories and a broad supplier network, Toyota, unlike its competitors, was able to maintain its sales figures during the chip crisis and the Corona pandemic and increase them again in 2022. In the process, it will have to make up for the biggest omission of its predecessor: The late entry into electromobility. In 2026, Sato already wants to sell 1.5 million electric cars, for which investments of 17 billion euros are planned. However, Toyota is focusing on the further development of different drive types in order to meet the varying demand in the sales markets.



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