In the agency system, the retailer should no longer act as a seller in the future, but as an agent of the manufacturer. Data sovereignty over customer data is intended to give retailers full control in online retailing and online-based business models. Many manufacturers are already in the process of converting their contracts accordingly to real and fake agencies. VW has already published concrete plans on how this changeover will be implemented in the coming years for all fully electric vehicles of its best-selling brands as well as for other European markets. The major advantage of the agency model for buyers is price transparency. However, since the manufacturer sets the price in advance, discounts are now only granted in exceptional cases, e.g. to reduce inventories.